{"id":5724,"date":"2022-11-29T15:09:42","date_gmt":"2022-11-29T15:09:42","guid":{"rendered":"https:\/\/www.giftcampaign.es\/blog\/?p=5724"},"modified":"2026-10-21T08:06:27","modified_gmt":"2026-10-21T08:06:27","slug":"guia-tecnicas-marcaje-merchandising","status":"publish","type":"post","link":"https:\/\/www.giftcampaign.es\/blog\/guia-tecnicas-marcaje-merchandising\/","title":{"rendered":"T\u00e9cnicas de marcaje para merchandising: gu\u00eda completa"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/tecnicas-marcaje-1024x569.jpg\" alt=\"t\u00e9cnicas marcaje merchandising\" class=\"wp-image-5789\" style=\"width:1024px;height:569px\" srcset=\"https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/tecnicas-marcaje-1024x569.jpg 1024w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/tecnicas-marcaje-300x167.jpg 300w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/tecnicas-marcaje-768x427.jpg 768w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/tecnicas-marcaje-700x389.jpg 700w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/tecnicas-marcaje-220x122.jpg 220w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/tecnicas-marcaje-140x78.jpg 140w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/tecnicas-marcaje-940x522.jpg 940w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/tecnicas-marcaje.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A la hora de comprar regalos publicitarios es muy importante contar con la mejor t\u00e9cnica de marcaje. Esta determinar\u00e1 el acabado del objeto. As\u00ed, se identificar\u00e1 mejor con la imagen de marca, servir\u00e1 para que llamen m\u00e1s la atenci\u00f3n y, por tanto, permitir\u00e1 crear un efecto publicitario que llegue a una gran audiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso, vamos a contar todo acerca de las principales alternativas para el marcaje del logotipo.<\/p>\n\n\n\n<h2 style=\"font-size:18px\"><b><span style=\"color:white; background-color:#0658F1\">&nbsp;\u00b7&nbsp;<\/span>&nbsp;\u00bfCu\u00e1les son las t\u00e9cnicas de personalizaci\u00f3n de merchandising?<\/b><\/h2>\n\n\n\n<style>\n.gc-marcaje-grid {\n  display: grid;\n  grid-template-columns: repeat(3, minmax(0, 1fr));\n  gap: 20px;\n  margin: 28px 0;\n  font-family: inherit;\n}\n\n.gc-marcaje-card {\n  background: #fff;\n  border: 1px solid #e2e7ec;\n  border-radius: 12px;\n  overflow: hidden;\n  box-shadow: 0 3px 12px rgba(0,0,0,0.04);\n}\n\n.gc-marcaje-card h3 {\n  background: #f3f6f9;\n  margin: 0;\n  padding: 18px 20px;\n  font-size: 19px;\n  line-height: 1.4;\n  text-align: center;\n  border-bottom: 1px solid #e2e7ec;\n}\n\n.gc-marcaje-card h3 a {\n  color: #164b78;\n  text-decoration: none;\n  font-weight: 700;\n}\n\n.gc-marcaje-card h3 a:hover {\n  text-decoration: underline;\n}\n\n.gc-marcaje-card .gc-marcaje-content {\n  padding: 20px 22px;\n}\n\n.gc-marcaje-card .gc-marcaje-content p {\n  margin: 0 0 13px 0;\n  padding: 0;\n  font-size: 15px;\n  line-height: 1.65;\n  color: #333;\n}\n\n.gc-marcaje-card .gc-marcaje-content p:last-child {\n  margin-bottom: 0;\n}\n\n@media (max-width: 900px) {\n  .gc-marcaje-grid {\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n  }\n}\n\n@media (max-width: 600px) {\n  .gc-marcaje-grid {\n    grid-template-columns: 1fr;\n    gap: 14px;\n  }\n\n  .gc-marcaje-card h3 {\n    font-size: 18px;\n    padding: 15px;\n  }\n\n  .gc-marcaje-card .gc-marcaje-content {\n    padding: 16px 20px;\n  }\n}\n<\/style>\n\n<div class=\"gc-marcaje-grid\">\n\n  <section class=\"gc-marcaje-card\">\n    <h3><a href=\"https:\/\/www.giftcampaign.es\/blog\/que-es-la-serigrafia\/\">Serigraf\u00eda<\/a><\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>Consiste en aplicar una plancha con el logotipo a una malla tensada.<\/p>\n      <p>Es sencilla de aplicar y muy econ\u00f3mica.<\/p>\n      <p>Permite dise\u00f1os de 1 a 4 colores.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"gc-marcaje-card\">\n    <h3><a href=\"https:\/\/www.giftcampaign.es\/blog\/que-es-la-tampografia\/\">Tampograf\u00eda<\/a><\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>Consiste en la aplicaci\u00f3n de un tamp\u00f3n con tinta que tiene el dise\u00f1o del logo.<\/p>\n      <p>Rapidez en la impresi\u00f3n y bajo coste.<\/p>\n      <p>Para logos que tengan de 1 a 4 colores.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"gc-marcaje-card\">\n    <h3><a href=\"https:\/\/www.giftcampaign.es\/blog\/transfer-digital\/\">Transfer digital<\/a><\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>Impresi\u00f3n del logo en un papel especial, haciendo transferencia al objeto con una plancha.<\/p>\n      <p>La tinta es m\u00e1s resistente a los lavados.<\/p>\n      <p>Permite la impresi\u00f3n de logotipos a todo color.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"gc-marcaje-card\">\n    <h3><a href=\"https:\/\/www.giftcampaign.es\/blog\/que-es-impresion-sublimacion\/\">Sublimaci\u00f3n<\/a><\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>Se prepara un papel especial, se imprime la imagen con una tinta concreta y se transfiere mediante calor.<\/p>\n      <p>Ideal para tazas, botellas y camisetas.<\/p>\n      <p>Es muy dif\u00edcil de deteriorar.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"gc-marcaje-card\">\n    <h3><a href=\"https:\/\/www.giftcampaign.es\/blog\/que-es-grabado-laser\/\">Grabado l\u00e1ser<\/a><\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>Se aplica un haz de luz para quemar la superficie del art\u00edculo.<\/p>\n      <p>El acabado es m\u00e1s serio y formal y, adem\u00e1s, cuesta de deteriorar.<\/p>\n      <p>Para metal y madera.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"gc-marcaje-card\">\n    <h3><a href=\"https:\/\/www.giftcampaign.es\/blog\/doming-gota-resina\/\">Gota de resina<\/a><\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>Se imprime el logo en la superficie para, posteriormente, aplicar una gota de resina.<\/p>\n      <p>M\u00e1s dif\u00edcil de deteriorar al estar protegido.<\/p>\n      <p>Ideal para libretas, agendas, auriculares y altavoces.<\/p>\n    <\/div>\n  <\/section>\n\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/grabado-laser-1024x569.jpg\" alt=\"grabado l\u00e1ser madera\" class=\"wp-image-5790\" style=\"width:1024px;height:569px\" srcset=\"https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/grabado-laser-1024x569.jpg 1024w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/grabado-laser-300x167.jpg 300w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/grabado-laser-768x427.jpg 768w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/grabado-laser-700x389.jpg 700w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/grabado-laser-220x122.jpg 220w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/grabado-laser-140x78.jpg 140w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/grabado-laser-940x522.jpg 940w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/grabado-laser.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"gc-marcaje-grid\">\n\n  <section class=\"gc-marcaje-card\">\n    <h3><a href=\"https:\/\/www.giftcampaign.es\/blog\/transfer-serigrafico\/\">Transfer serigr\u00e1fico<\/a><\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>Consiste en imprimir tintas serigr\u00e1ficas en un papel para, posteriormente, transferirlas t\u00e9rmicamente.<\/p>\n      <p>Es posible contar con logotipos de varios colores.<\/p>\n      <p>Ideal para textil como gorras, camisetas, mochilas o bolsas.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"gc-marcaje-card\">\n    <h3><a href=\"https:\/\/www.giftcampaign.es\/blog\/impresion-uv\/\">Impresi\u00f3n UV<\/a><\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>Impresi\u00f3n digital a todo color de tinta sobre una superficie.<\/p>\n      <p>El secado es casi inmediato gracias a que la maquinaria aplica una r\u00e1faga de luz UV.<\/p>\n      <p>El tiempo de impresi\u00f3n es mucho menor.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"gc-marcaje-card\">\n    <h3><a href=\"https:\/\/www.giftcampaign.es\/blog\/bordado\/\">Bordado<\/a><\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>Personalizaci\u00f3n que se realiza mediante aguja e hilos.<\/p>\n      <p>Adecuada para textil como bolsas, camisetas, polos o gorras.<\/p>\n      <p>El logotipo contar\u00e1 con un resultado visual percibido como formal y de calidad.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"gc-marcaje-card\">\n    <h3><a href=\"https:\/\/www.giftcampaign.es\/blog\/transfer-ceramico\/\">Transfer cer\u00e1mico<\/a><\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>Procedimiento igual al del transfer serigr\u00e1fico (uso de un papel con tintas serigr\u00e1ficas).<\/p>\n      <p>Est\u00e1 adaptada a aquel merchandising de cer\u00e1mica, como son las tazas.<\/p>\n      <p>Ideal para logotipos de muchos colores.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"gc-marcaje-card\">\n    <h3><a href=\"https:\/\/www.giftcampaign.es\/blog\/impresion-digital\/\">Impresi\u00f3n digital<\/a><\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>Marcaje consistente en imprimir un archivo digital en una superficie.<\/p>\n      <p>Ideal para dise\u00f1os con gran variedad crom\u00e1tica.<\/p>\n      <p>Se adapta a todo tipo de regalos como botellas o libretas.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"gc-marcaje-card\">\n    <h3><a href=\"https:\/\/www.giftcampaign.es\/blog\/personalizacion-chorro-arena\/\">Chorro de arena<\/a><\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>Se aplica un chorro de alta presi\u00f3n, dando la forma del logotipo al objeto.<\/p>\n      <p>Para metal, cristal o madera, siendo las tazas uno de los productos m\u00e1s utilizados.<\/p>\n      <p>Es resistente y duradero.<\/p>\n    <\/div>\n  <\/section>\n\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/transfer-digital-1024x569.jpg\" alt=\"transfer digital camiseta\" class=\"wp-image-5791\" style=\"width:1024px;height:569px\" srcset=\"https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/transfer-digital-1024x569.jpg 1024w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/transfer-digital-300x167.jpg 300w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/transfer-digital-768x427.jpg 768w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/transfer-digital-700x389.jpg 700w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/transfer-digital-220x122.jpg 220w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/transfer-digital-140x78.jpg 140w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/transfer-digital-940x522.jpg 940w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/transfer-digital.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"gc-marcaje-grid\">\n\n  <section class=\"gc-marcaje-card\">\n    <h3><a href=\"https:\/\/www.giftcampaign.es\/blog\/termograbado\/\">Termograbado<\/a><\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>Personalizaci\u00f3n empleando calor aplicado mediante un sello met\u00e1lico.<\/p>\n      <p>Este sello tiene el logotipo y, as\u00ed, queda grabado.<\/p>\n      <p>Ideal para superficies de piel y polipiel, como en algunas libretas y agendas.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"gc-marcaje-card\">\n    <h3><a href=\"https:\/\/www.giftcampaign.es\/blog\/etiqueta-impresion-digital\/\">Etiqueta digital<\/a><\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>Se imprime digitalmente el logotipo en un rollo de papel adhesivo.<\/p>\n      <p>Una m\u00e1quina corta el rollo para contar con las pegatinas que luego se adherir\u00e1n al objeto.<\/p>\n      <p>Ideal para dise\u00f1os a todo color.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"gc-marcaje-card\">\n    <h3>Relieve<\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>El logotipo o dise\u00f1o resalta en la superficie.<\/p>\n      <p>Al sobresalir el texto o logo, este ser\u00e1 perceptible a trav\u00e9s del tacto.<\/p>\n      <p>Ideal para pulseras de silicona y libretas.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"gc-marcaje-card\">\n    <h3>Esmaltado<\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>Se aplica un spray con tinta especial para porcelana o cristal.<\/p>\n      <p>Puede contener el pantone que se desee.<\/p>\n      <p>Normalmente, es apto para lavavajillas.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"gc-marcaje-card\">\n    <h3>Grabaci\u00f3n en molde<\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>Pensada para poner tu dise\u00f1o en un recipiente de pl\u00e1stico.<\/p>\n      <p>Se imprime una etiqueta en un molde y, luego, se inyecta pl\u00e1stico.<\/p>\n      <p>Habitualmente, se encuentra en las tazas take away.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"gc-marcaje-card\">\n    <h3>Parche de cuero<\/h3>\n    <div class=\"gc-marcaje-content\">\n      <p>Se graba el logotipo de la empresa en un parche de cuero que, posteriormente, se unir\u00e1 a una prenda de ropa.<\/p>\n      <p>El efecto visual y el tacto ser\u00e1 \u00fanico, dando un mayor protagonismo a la marca.<\/p>\n    <\/div>\n  <\/section>\n\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/bordado-1024x569.jpg\" alt=\"bordado polo\" class=\"wp-image-5792\" style=\"width:1024px;height:569px\" srcset=\"https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/bordado-1024x569.jpg 1024w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/bordado-300x167.jpg 300w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/bordado-768x427.jpg 768w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/bordado-700x389.jpg 700w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/bordado-220x122.jpg 220w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/bordado-140x78.jpg 140w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/bordado-940x522.jpg 940w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2022\/11\/bordado.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Estas son las principales t\u00e9cnicas de marcaje para regalos de publicidad, esperamos que te haya servido el post para conocer un poco m\u00e1s este \u00e1mbito y que te ayude a elegir tu siguiente merchandising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfEchas en falta alguna? \u00a1D\u00e9janos tus comentarios!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A la hora de comprar regalos publicitarios es muy importante contar con la mejor t\u00e9cnica de marcaje. Esta determinar\u00e1 el acabado del objeto. As\u00ed, se identificar\u00e1 mejor con la imagen de marca, servir\u00e1 para que llamen m\u00e1s la atenci\u00f3n y, por tanto, permitir\u00e1 crear un efecto publicitario que llegue a una gran audiencia. Por eso, &hellip;<\/p>\n","protected":false},"author":2,"featured_media":5796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[81],"class_list":["post-5724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalizacion","tag-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gu\u00eda sobre t\u00e9cnicas de marcaje para merchandising<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres saber cu\u00e1l es la mejor t\u00e9cnica para personalizar tus productos publicitarios? \u00a1No te pierdas esta gu\u00eda!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.giftcampaign.es\/blog\/guia-tecnicas-marcaje-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda sobre t\u00e9cnicas de marcaje para merchandising\" \/>\n<meta property=\"og:description\" content=\"\u00bfQuieres saber cu\u00e1l es la mejor t\u00e9cnica para personalizar tus productos publicitarios? 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