{"id":10793,"date":"2026-11-12T11:21:05","date_gmt":"2026-11-12T11:21:05","guid":{"rendered":"https:\/\/www.giftcampaign.es\/blog\/?p=10793"},"modified":"2026-11-12T11:25:26","modified_gmt":"2026-11-12T11:25:26","slug":"merchandising-politico-popular","status":"publish","type":"post","link":"https:\/\/www.giftcampaign.es\/blog\/merchandising-politico-popular\/","title":{"rendered":"El merchandising pol\u00edtico m\u00e1s popular seg\u00fan nuestras ventas"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2026\/11\/Merchandising-politico-mas-popular-1024x569.jpg\" alt=\"\" class=\"wp-image-10794\" srcset=\"https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2026\/11\/Merchandising-politico-mas-popular-1024x569.jpg 1024w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2026\/11\/Merchandising-politico-mas-popular-300x167.jpg 300w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2026\/11\/Merchandising-politico-mas-popular-768x427.jpg 768w, https:\/\/www.giftcampaign.es\/blog\/wp-content\/uploads\/2026\/11\/Merchandising-politico-mas-popular.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bolsas de algod\u00f3n, chapas, bol\u00edgrafos, camisetas y gorras forman parte del material habitual que se entrega durante las campa\u00f1as electorales. Pero \u00bfcu\u00e1les destacan cuando miramos nuestros propios datos?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En Gift Campaign hemos analizado las ventas y pedidos de los productos de la categor\u00eda de merchandising pol\u00edtico desde enero de 2025 hasta noviembre de 2026, y la conclusi\u00f3n es clara: <strong>las bolsas de algod\u00f3n ocupan tres de los 5 primeros puestos<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo de este art\u00edculo es entender qu\u00e9 productos toman cada vez m\u00e1s fuerza en el \u00e1mbito pol\u00edtico y ayudar a partidos, agrupaciones, asociaciones y equipos de afiliados a tomar decisiones de compra m\u00e1s conscientes, basadas en datos reales y teniendo en cuenta las tendencias actuales del sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de proceder, cabe se\u00f1alar que los datos recogen las compras generales de art\u00edculos electorales en Gift Campaign, no solo las realizadas por organizaciones pol\u00edticas.<\/p>\n\n\n\n<h2><b><span style=\"color:white; background-color:#0658F1\">&nbsp;\u00b7&nbsp;<\/span>&nbsp;Los diez productos con mayor frecuencia de compra<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para elaborar el ranking hemos utilizado el n\u00famero de facturas en las que figura cada referencia. As\u00ed, el orden refleja la frecuencia con la que aparece el producto en las compras registradas, es decir, no es una clasificaci\u00f3n por unidades vendidas.<\/p>\n\n\n\n<style>\n  .gc-ranking {\n    --gc-primary: #0066b3;\n    --gc-text: #243440;\n    --gc-border: #e4eaea;\n    margin: 28px 0;\n    overflow: hidden;\n    border: 1px solid var(--gc-border);\n    border-radius: 14px;\n    background: #fff;\n    color: var(--gc-text);\n    font-family: inherit;\n    box-shadow: 0 6px 24px rgba(36, 52, 64, 0.06);\n  }\n\n  .gc-ranking table {\n    width: 100%;\n    margin: 0;\n    border: 0;\n    border-collapse: collapse;\n    font-size: 15px;\n    line-height: 1.5;\n  }\n\n  .gc-ranking caption {\n    padding: 22px 24px;\n    background: #eef5fc;\n    color: var(--gc-text);\n    text-align: left;\n    caption-side: top;\n  }\n\n  .gc-ranking__title {\n    display: block;\n    margin-bottom: 5px;\n    font-size: 21px;\n    font-weight: 700;\n    line-height: 1.3;\n  }\n\n  .gc-ranking__period {\n    display: block;\n    color: #526578;\n    font-size: 14px;\n    font-weight: 400;\n  }\n\n  .gc-ranking thead th {\n    padding: 15px 20px;\n    border: 0;\n    background: var(--gc-primary);\n    color: #fff;\n    text-align: left;\n    font-size: 13px;\n    font-weight: 600;\n    vertical-align: middle;\n  }\n\n  .gc-ranking tbody td,\n  .gc-ranking tbody th {\n    padding: 17px 20px;\n    border: 0;\n    border-bottom: 1px solid var(--gc-border);\n    background: transparent;\n    color: var(--gc-text);\n    text-align: left;\n    font-weight: 400;\n    vertical-align: middle;\n  }\n\n  .gc-ranking tbody tr:nth-child(even) {\n    background: #f8fafb;\n  }\n\n  .gc-ranking tbody tr:hover {\n    background: #edf5fd;\n  }\n\n  .gc-ranking tbody tr:last-child td,\n  .gc-ranking tbody tr:last-child th {\n    border-bottom: 0;\n  }\n\n  .gc-ranking .gc-ranking__position {\n    width: 82px;\n    text-align: center;\n  }\n\n  .gc-ranking__badge {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    width: 34px;\n    height: 34px;\n    border-radius: 50%;\n    background: #edf1f3;\n    color: #52616d;\n    font-size: 14px;\n    font-weight: 700;\n  }\n\n  .gc-ranking tbody tr:nth-child(-n+3) .gc-ranking__badge {\n    background: #dcecfb;\n    color: #004b85;\n  }\n\n  .gc-ranking tbody tr:first-child .gc-ranking__badge {\n    background: var(--gc-primary);\n    color: #fff;\n  }\n\n  .gc-ranking a {\n    color: var(--gc-primary);\n    text-decoration: none;\n    font-weight: 600;\n    overflow-wrap: anywhere;\n  }\n\n  .gc-ranking a:hover {\n    text-decoration: underline;\n    text-underline-offset: 3px;\n  }\n\n  .gc-ranking a:focus-visible {\n    outline: 2px solid var(--gc-primary);\n    outline-offset: 4px;\n    border-radius: 2px;\n  }\n\n  .gc-ranking .gc-ranking__invoices {\n    width: 130px;\n    text-align: right;\n    white-space: nowrap;\n    font-variant-numeric: tabular-nums;\n  }\n\n  .gc-ranking tbody .gc-ranking__invoices {\n    font-size: 17px;\n    font-weight: 700;\n  }\n\n  @media (max-width: 600px) {\n    .gc-ranking caption {\n      padding: 18px 14px;\n    }\n\n    .gc-ranking__title {\n      font-size: 19px;\n    }\n\n    .gc-ranking table {\n      font-size: 14px;\n    }\n\n    .gc-ranking thead th,\n    .gc-ranking tbody td,\n    .gc-ranking tbody th {\n      padding: 14px 10px;\n    }\n\n    .gc-ranking .gc-ranking__position {\n      width: 52px;\n    }\n\n    .gc-ranking .gc-ranking__invoices {\n      width: 82px;\n      white-space: normal;\n    }\n\n    .gc-ranking tbody .gc-ranking__invoices {\n      font-size: 15px;\n    }\n\n    .gc-ranking__badge {\n      width: 28px;\n      height: 28px;\n      font-size: 13px;\n    }\n  }\n<\/style>\n\n<div class=\"gc-ranking\">\n  <table>\n    <caption>\n      <span class=\"gc-ranking__title\">\n        Los 10 productos con m\u00e1s facturas\n      <\/span>\n      <span class=\"gc-ranking__period\">\n        Periodo: enero de 2025 a noviembre de 2026\n      <\/span>\n    <\/caption>\n\n    <thead>\n      <tr>\n        <th scope=\"col\" class=\"gc-ranking__position\">Puesto<\/th>\n        <th scope=\"col\">Producto<\/th>\n        <th scope=\"col\" class=\"gc-ranking__invoices\">\n          N\u00ba de facturas\n        <\/th>\n      <\/tr>\n    <\/thead>\n\n    <tbody>\n      <tr>\n        <td class=\"gc-ranking__position\">\n          <span class=\"gc-ranking__badge\">1<\/span>\n        <\/td>\n        <th scope=\"row\">\n          <a href=\"https:\/\/www.giftcampaign.es\/bolsas-publicitarias\/bolsas-algodon-personalizadas\/bolsa-eco-long.html\">\n            Bolsa de algod\u00f3n de asas largas, 100 g\/m\u00b2\n          <\/a>\n        <\/th>\n        <td class=\"gc-ranking__invoices\">1025<\/td>\n      <\/tr>\n\n      <tr>\n        <td class=\"gc-ranking__position\">\n          <span class=\"gc-ranking__badge\">2<\/span>\n        <\/td>\n        <th scope=\"row\">\n          <a href=\"https:\/\/www.giftcampaign.es\/ropa-personalizada\/camisetas-personalizadas\/camiseta-egypt.html\">\n            Camiseta THC Luanda, 150 g\/m\u00b2\n          <\/a>\n        <\/th>\n        <td class=\"gc-ranking__invoices\">970<\/td>\n      <\/tr>\n\n      <tr>\n        <td class=\"gc-ranking__position\">\n          <span class=\"gc-ranking__badge\">3<\/span>\n        <\/td>\n        <th scope=\"row\">\n          <a href=\"https:\/\/www.giftcampaign.es\/mochilas-publicitarias\/mochilas-personalizadas-cuerdas\/mochilas-baratas-downtown.html\">\n            Mochila de cuerdas non-woven, 80 g\/m\u00b2\n          <\/a>\n        <\/th>\n        <td class=\"gc-ranking__invoices\">523<\/td>\n      <\/tr>\n\n      <tr>\n        <td class=\"gc-ranking__position\">\n          <span class=\"gc-ranking__badge\">4<\/span>\n        <\/td>\n        <th scope=\"row\">\n          <a href=\"https:\/\/www.giftcampaign.es\/bolsas-publicitarias\/bolsas-algodon-personalizadas\/bolsa-algodon-corporativa-ecocolor.html\">\n            Bolsa de algod\u00f3n de colores, 180 g\/m\u00b2\n          <\/a>\n        <\/th>\n        <td class=\"gc-ranking__invoices\">503<\/td>\n      <\/tr>\n\n      <tr>\n        <td class=\"gc-ranking__position\">\n          <span class=\"gc-ranking__badge\">5<\/span>\n        <\/td>\n        <th scope=\"row\">\n          <a href=\"https:\/\/www.giftcampaign.es\/bolsas-publicitarias\/bolsas-algodon-personalizadas\/bolsas-promocionales-ecologicas.html\">\n            Bolsa de algod\u00f3n de colores y asas largas, 100 g\/m\u00b2\n          <\/a>\n        <\/th>\n        <td class=\"gc-ranking__invoices\">500<\/td>\n      <\/tr>\n\n      <tr>\n        <td class=\"gc-ranking__position\">\n          <span class=\"gc-ranking__badge\">6<\/span>\n        <\/td>\n        <th scope=\"row\">\n          <a href=\"https:\/\/www.giftcampaign.es\/boligrafos-publicitarios-personalizados\/metal\/boligrafo-empresas-aster.html\">\n            Bol\u00edgrafo met\u00e1lico de aluminio, tinta azul\n          <\/a>\n        <\/th>\n        <td class=\"gc-ranking__invoices\">447<\/td>\n      <\/tr>\n\n      <tr>\n        <td class=\"gc-ranking__position\">\n          <span class=\"gc-ranking__badge\">7<\/span>\n        <\/td>\n        <th scope=\"row\">\n          <a href=\"https:\/\/www.giftcampaign.es\/mochilas-publicitarias\/mochilas-personalizadas-cuerdas\/mochila-saco-personalizada.html\">\n            Mochila de cuerdas de poli\u00e9ster 190T\n          <\/a>\n        <\/th>\n        <td class=\"gc-ranking__invoices\">366<\/td>\n      <\/tr>\n\n      <tr>\n        <td class=\"gc-ranking__position\">\n          <span class=\"gc-ranking__badge\">8<\/span>\n        <\/td>\n        <th scope=\"row\">\n          <a href=\"https:\/\/www.giftcampaign.es\/complementos\/gorras-personalizadas-publicidad\/gorra-basicstyle.html\">\n            Gorra de poli\u00e9ster, 160 g\/m\u00b2\n          <\/a>\n        <\/th>\n        <td class=\"gc-ranking__invoices\">350<\/td>\n      <\/tr>\n\n      <tr>\n        <td class=\"gc-ranking__position\">\n          <span class=\"gc-ranking__badge\">9<\/span>\n        <\/td>\n        <th scope=\"row\">\n          <a href=\"https:\/\/www.giftcampaign.es\/eventos\/pulseras-silicona-personalizadas\/silicona\/pulsera-empresas-pulse.html\">\n            Pulsera de silicona de colores\n          <\/a>\n        <\/th>\n        <td class=\"gc-ranking__invoices\">280<\/td>\n      <\/tr>\n\n      <tr>\n        <td class=\"gc-ranking__position\">\n          <span class=\"gc-ranking__badge\">10<\/span>\n        <\/td>\n        <th scope=\"row\">\n          <a href=\"https:\/\/www.giftcampaign.es\/ropa-personalizada\/camisetas-personalizadas\/camiseta-algodon-bangkok.html\">\n            Camiseta THC Ankara, 190 g\/m\u00b2\n          <\/a>\n        <\/th>\n        <td class=\"gc-ranking__invoices\">243<\/td>\n      <\/tr>\n    <\/tbody>\n  <\/table>\n<\/div>\n\n\n\n<h3 class=\"nm-block-heading wp-block-heading\"><strong>Bolsas de algod\u00f3n para reunir documentaci\u00f3n y otros materiales<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las bolsas de algod\u00f3n son indiscutiblemente el producto l\u00edder de las \u00faltimas campa\u00f1as. Esto puede deberse a dos factores clave. Por un lado, ofrecen una amplia \u00e1rea de marcaje, con lo que garantizan una \u00f3ptima visibilidad del logotipo y una r\u00e1pida asociaci\u00f3n del producto con el partido o formaci\u00f3n. Por otro lado, son muy \u00fatiles si se entregan en un punto informativo, una jornada de afiliaci\u00f3n o un encuentro de una agrupaci\u00f3n, ya que permiten entregar documentaci\u00f3n y otros materiales juntos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde Gift Campaign recomendamos comprobar las dimensiones, el tipo de asas y el gramaje del tejido antes de decantarse por un modelo u otro. La elecci\u00f3n debe partir, principalmente, del contenido que se vaya a introducir: el tama\u00f1o de los folletos, el n\u00famero de objetos y el peso previsto.<\/p>\n\n\n\n<h3 class=\"nm-block-heading wp-block-heading\"><strong>Camisetas para lograr coherencia visual<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las camisetas pueden servir para identificar a quienes atienden un punto de informaci\u00f3n, organizan un acto o colaboran en una actividad. Tambi\u00e9n son una forma r\u00e1pida de ver a qu\u00e9 partido o formaci\u00f3n pertenece cada persona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de encargar las prendas, recomendamos recoger las tallas del equipo y comprobar la gu\u00eda de medidas del modelo elegido. Asimismo, hay que decidir d\u00f3nde se colocar\u00e1 el dise\u00f1o. Un logotipo peque\u00f1o en el pecho y un mensaje en la espalda requieren configuraciones distintas. Es preferible preparar esa distribuci\u00f3n antes de solicitar el presupuesto, ya que las posiciones y las t\u00e9cnicas de marcaje condicionan la personalizaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"nm-block-heading wp-block-heading\"><strong>Mochilas de cuerdas para desplazarse con las manos libres<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En el caso de las mochilas de cuerdas, el efecto y funcionamiento es un poco el mismo que el de las bolsas de tela. Sin embargo, estos modelos se diferencian por poder llevar el material que se recoge o se entrega a la espalda, manteniendo las manos y los laterales del cuerpo libres para mayor movilidad y flexibilidad de actividades. Por ello, es una opci\u00f3n muy popular en encuentros de afiliados o para actividades y eventos al aire libre<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para escogerla, comprueba que la documentaci\u00f3n y los objetos previstos caben sin forzar el cierre. La comparaci\u00f3n con una bolsa debe hacerse seg\u00fan ese uso concreto, las medidas y las caracter\u00edsticas del modelo.<\/p>\n\n\n\n<h3 class=\"nm-block-heading wp-block-heading\"><strong>Bol\u00edgrafos para mesas informativas y material de bienvenida<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El <a href=\"https:\/\/www.giftcampaign.es\/boligrafos-publicitarios-personalizados\/metal\/boligrafo-empresas-aster.html\">bol\u00edgrafo met\u00e1lico de aluminio con tinta azul<\/a> (con SKU de referencia 20189), figura en <strong>447 facturas<\/strong> y ocupa el sexto puesto en nuestro ranking de merchandising pol\u00edtico m\u00e1s popular, siendo el modelo de escritura que aparece con mayor frecuencia entre los incluidos en esta selecci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un bol\u00edgrafo puede acompa\u00f1ar la documentaci\u00f3n de una reuni\u00f3n, formar parte del material de bienvenida o estar disponible en una mesa donde sea necesario escribir. Antes de elegirlo, conviene revisar el color de tinta y las opciones de personalizaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"nm-block-heading wp-block-heading\"><strong>Gorras y otros complementos para los encuentros<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finalmente, cierran la lista de Top Sellers de nuestra categor\u00eda de productos electorales una <a href=\"https:\/\/www.giftcampaign.es\/complementos\/gorras-personalizadas-publicidad\/gorra-basicstyle.html\">gorra de poli\u00e9ster de 160 g\/m\u00b2<\/a>, muy empleada durante actividades al aire libre; y una <a href=\"https:\/\/www.giftcampaign.es\/eventos\/pulseras-silicona-personalizadas\/silicona\/pulsera-empresas-pulse.html\">pulsera de silicona<\/a> disponible en varios colores llamativos, perfectas para festivales.<\/p>\n\n\n\n<h2><b><span style=\"color:white; background-color:#0658F1\">&nbsp;\u00b7&nbsp;<\/span>&nbsp;De los datos a tu pr\u00f3ximo encuentro<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una bolsa para reunir el material, una camiseta para identificar al equipo o una pulsera para completar el conjunto. Los productos m\u00e1s solicitados son un buen punto de partida; el siguiente paso es encontrar la combinaci\u00f3n que encaje con tu formaci\u00f3n, tu evento y tu presupuesto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En Gift Campaign te ayudamos a dar forma a esa selecci\u00f3n. Cu\u00e9ntanos qu\u00e9 est\u00e1s preparando, cu\u00e1ntas unidades necesitas y para qu\u00e9 fecha. Nuestro equipo te orientar\u00e1 sobre los art\u00edculos y las opciones de personalizaci\u00f3n para que puedas comparar alternativas y elegir con criterio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explora nuestra colecci\u00f3n de <a href=\"https:\/\/www.giftcampaign.es\/merchandising-politico.html\">merchandising pol\u00edtico<\/a> y solicita una propuesta personalizada. T\u00fa pones la idea, nosotros te ayudamos a convertirla en un conjunto de productos con tu identidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bolsas de algod\u00f3n, chapas, bol\u00edgrafos, camisetas y gorras forman parte del material habitual que se entrega durante las campa\u00f1as electorales. Pero \u00bfcu\u00e1les destacan cuando miramos nuestros propios datos? <\/p>\n","protected":false},"author":6,"featured_media":10795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[80],"class_list":["post-10793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-exito","tag-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El merchandising pol\u00edtico m\u00e1s popular seg\u00fan nuestras ventas<\/title>\n<meta name=\"description\" content=\"Descubre los art\u00edculos de merchandising pol\u00edtico m\u00e1s vendidos entre 2025 y 2026. Bolsas de algod\u00f3n, camisetas y m\u00e1s ideas para tus campa\u00f1as.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.giftcampaign.es\/blog\/merchandising-politico-popular\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El merchandising pol\u00edtico m\u00e1s popular seg\u00fan nuestras ventas\" \/>\n<meta property=\"og:description\" content=\"Descubre los art\u00edculos de merchandising pol\u00edtico m\u00e1s vendidos entre 2025 y 2026. 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